At a small local architectural practice dealing with people who want to build or extend their home, the five architects are expected to do the sales activities as well as providing the service of designing new homes and designing the extension. The following table shows the average time spent on the selling activities for the practice and the benchmark for typical architecture practices.

Sales Activity	Architecture practice% time spent on the activity	Benchmark for typical architecture practice% time spent on the activity
Prospecting for new customers	10	15
Building relationships so customers will refer their friends and family	10	10
Administration	10	10
Providing the service (designing the home	50	30
Maintaining relationship with existing customers including after sales service	5	30
Travelling to customers	5	5
Personal activities	10	0
Total	100	100

1. Compare the activities of the architectural practice with the benchmark
2. What might be 2 sales activities/ sales target for the architecture practice to implement?
3. What might be 2 sales activities/ sales quotas for the architecture practice to implement?