At a student caf, there are equal numbers of two types of customers with the following values. The caf owner cannot distinguish between the two types of students because many students without early classes arrive early anyway (i.e., she cannot price-discriminate).

Students with Early Classes Students without Early Classes

Coffee 72 62

Banana 49 99

The marginal cost of coffee is 5 and the marginal cost of a banana is 20.

The caf owner is considering three pricing strategies:

1.Mixed bundling: Price bundle of coffee and a banana for 161, or just a coffee for 72.

2.Price separately: Offer coffee at 62, price a banana at 99.

3.Bundle only: Coffee and a banana for 121. Do not offer goods separately.

Assume that if the price of an item or bundle is no more than exactly equal to a student's willingness to pay, then the student will purchase the item or bundle.

For simplicity, assume there is just one student with an early class, and one student without an early class.

Price Strategy _{Revenue from Pricing Strategy Cost from Pricing Strategy Profit from Pricing Strategy}

1. Mixed Bundling $_______________________ $_____________________ $_______________________

2. Price Separately $_______________________ $_____________________ $_______________________

3. Bundle Only $_______________________ $_____________________ $_______________________

Pricing strategy 3,2, or 1yields the highest profit for the caf owner.