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At a time when cereal maker Kellogg's demand for ready-to-eat cereal was stagnant, a spokesperson for the cereal maker Kellogg's was quoted as saying, .....for
At a time when cereal maker Kellogg's demand for ready-to-eat cereal was stagnant, a spokesperson for the cereal maker Kellogg's was quoted as saying, ".....for the pastseveral years, our individual company growth has come out of the other fellow's hide." Kellogg's has been producing cereal since 1906 and continues to implement strategies that make it a leader in the cereal industry. The payoff matrix for Kellogg and its rival to advertise or "don't advertise" is given below
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