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At Build-A-Bear Workshops, customers build a unique, customized toy via an interactive in-store experience. For this, they are willing to pay a premium. Build-A-Bear is
At Build-A-Bear Workshops, customers build a unique, customized toy via an interactive in-store experience. For this, they are willing to pay a premium. Build-A-Bear is using a Select answer from the options below low-cost strategy. differentiation strategy. focused low-cost strategy. focused differentiation strategy
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