At first, Crystal Pepsi was well-liked, and consumers were thrilled about the reimagined classic. However, the novelty quickly wore off and people lost interest, therefore Crystal Pepsi was never able to take a significant chunk of the market. Examine the lessons that were learned from the Crystal Pepsi experiment. In your capacity as the project manager's manager, how would you have assisted your project managers obtain customer feedback in a way that would have extended the life of the new version?

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