At Frank$$s All$-$American Bar$-$B$-$Que, Frank is pleased with the profitability of the business and the standing that the company has in the local community. Not as pleased is Frank$$s son, Robert, who thinks that the business can be bigger and better. The new store that is opening in neighboring Darien, Connecticut, is a good start, but Robert still thinks that the business is not realizing its full potential. A business plan has been prepared except for the marketing plan section. Robert wants to develop the marketing plan for Frank$$s$,$ but his father is balking at the idea. His father$$s position is$,$If it ain$$t broke, why fix it$?$ Taking the position of Robert, make the case for preparing a marketing plan for Frank$$s$.$ Think critically when developing your argument, integrating specifics from Frank$$s business. Resist the temptation to simply list the advantages of having a plan versus the disadvantages of not having a plan. Frank will need to see something much more persuasive than this.At Frank$$s All$-$American Bar$-$B$-$Que, Frank is pleased with the profitability of the business and the standing that the company has in the local community. Not as pleased is Frank$$s son, Robert, who thinks that the business can be bigger and better. The new store that is opening in neighboring Darien, Connecticut, is a good start, but Robert still thinks that the business is not realizing its full potential. A business plan has been prepared except for the marketing plan section. Robert wants to develop the marketing plan for Frank$$s$,$ but his father is balking at the idea. His father$$s position is$,$If it ain$$t broke, why fix it$?$ Taking the position of Robert, make the case for preparing a marketing plan for Frank$$s$.$ Think critically when developing your argument, integrating specifics from Frank$$s business. Resist the temptation to simply list the advantages of having a plan versus the disadvantages of not having a plan. Frank will need to see something much more persuasive than this.