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At M3 Marketing a new marketing campaign development project for a client begins with two activities ideation and budget/contracting. Ideation, or coming up with ideas
At M3 Marketing a new marketing campaign development project for a client begins with two activities ideation and budget/contracting. Ideation, or coming up with ideas for the campaign, occurs in parallel with lie, at the same time as,) the budgeting/contracting work which determines the costs and terms of the relationship. These activities take four and ve weeks, respectively. Once the ideation work is complete, drafting of advertising content begins and lasts four weeks. When the ideation and the budgeting/contracting activities are both complete, the advertising channels to be utilized in the campaign can be determined. The determination of advertising channels takes two weeks. After the advertising drafting and the advertising channel determination activities are both nished, two more activities can start. First, the nal campaign collateral can be developed which takes place over ve weeks. Second, campaign rollout planning is performed which requires four weeks. After the collateral development and rollout planning activities are nished, the new advertising campaign rollout is executed over the next three weeks. After the rollout, the new ad campaign project is complete. At that point the campaign is handed off to the advertising operations group. Suppose that advertising Channel Determination activity started two weeks late, how would this affect the planned fastest completion time of the project? 0 There would be a three-week delay in project completion. 0 There would be a two-week delay in project completion. 0 There would be a one-week delay in project completion. 0 The project could still nish one week early. 0 There would be no delay in project completion
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