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At Market Street grocery any marketing manager working on consumer- packaged goods can utilize scanner data yield very precise estimates of demand and price sensitivities
At Market Street grocery any marketing manager working on consumer- packaged goods can utilize scanner data yield very precise estimates of demand and price sensitivities at numerous price points. Market Street managers have found that scanner data provides all of the following useful data EXCEPT: a. The shelf price of the object b. Which brands are bought c. Consumer intent to repurchase an item d. The quantities bought
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