At NIL Team, our mission is to empower athletes by equipping them with the essential information, resources, and networks needed to make well-informed decisions regarding NIL deals. We recognize the intricate nature of the NIL landscape and strive to support athletes throughout the entire process, guaranteeing their safety and connecting them with trustworthy brands and establishments. Our primary objective is to establish a transparent environment where athletes can fully capitalize on their opportunities without any concerns of being taken advantage of.

Solution

To implement a social media platform for athletes and businesses to connect and form mutually beneficial partnerships. Athletes can showcase their skills, accomplishments, and personal brand, while businesses can highlight their offerings and convince athletes to partner with them. The platform will offer interactive features like direct messaging and personalized recommendations to facilitate communication and connect athletes with suitable opportunities.

Market

Our market is collegiate athletes and their families who want to pursue NIL deals. With the NCAA's recent policy changes, this is a large and growing market. Over 460,000 NCAA student-athletes are now eligible to be compensated for use of their name, image and likeness. We aim to partner with these athletes to help negotiate, facilitate and manage the deals that compensate them for their NIL.

Competition

We have a few key competitors in the athlete NIL deal facilitation space. There are larger companies like Opendorse and INFLCR that work with many Division 1 athletes and brands. These companies take a more hands-off approach and leave athletes to find and negotiate their own deals. There are also smaller local companies helping connect local businesses and athletes in their communities. While they provide more personalized service, their reach is limited.

There are also some athlete collectives being formed by schools and conferences. These collectives pool resources to help their athletes find and negotiate deals. However, the collectives are restricted to just athletes at their institutions.

Our differentiation is providing concierge-level service to each athlete to ensure they find deals that fit their personal brand and interests. We negotiate on their behalf to secure fair compensation and alignment with their values. Our goal is a true partnership with each athlete we represent.

Solution

Our mobile and web application provides a solution for college athletes to capitalize on their name, image, and likeness (NIL) through brand deals and sponsorships.

The application allows athletes to make a profile highlighting their sports achievements, interests, community involvement, and personality. Companies and brands can browse athletes based on sport, school, popularity, and other factors to find potential partners for branded content, appearances, endorsements, etc.

Once a company connects with an athlete, our platform facilitates the negotiation, contracting, disclosure, and payment processes involved in executing NIL deals compliantly and efficiently.

Key features of our solution include:

• Athlete profiles to showcase skills, accomplishments, personality
• Search and discovery tools for brands to find ideal partners
• Secure deal negotiation and contracting built into the platform
• Compliant payment processing and tax documentation
• Disclosure forms and reporting to schools for transparency
• Ongoing account management to optimize partnerships and grow deals over time

By bringing athletes and brands together through our purpose-built application, we simplify the process for all parties to engage in win-win NIL opportunities with full confidence in compliance and execution.

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