At present, business organizations facing difficulties with new changes in the market such as new technology, new market entrants, new customer expectations, new business models and new government policy. As a strategic planner in your company in the aviation industry, discuss the following:

a) When performing internal assessment, strategic planner will involved with the development of internal factor evaluation, If the company using rating 4 in the assessment exercise, please explain following:
1- What is the average value?
2- What dies these two value mean? 1.83 and 3.78? Please explain the value and what this value represented for?