At Scott, Bruce & Douglas you have been given a variety of different

customers (buyers) with various levels of need/want. Some are

Straight-Rebuy situations, some are Modifed-Rebuy and some are

New-Task purchases.

1) Outline the differences between these three types of customer

purchases accounting for (a) information gathering (b) importance

[c] potential revenue (d) number of people involved and (e) potential

timeline. (6 Marks)

2) Which purchase opportunity would you prioritize first and why?

(2 Marks)