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At the beginning of the COVID-19 pandemic, Tesla expanded from automotive manufacturing into the healthcare equipment business to provide ventilators to hospitals. They did this
At the beginning of the COVID-19 pandemic, Tesla expanded from automotive manufacturing into the healthcare equipment business to provide ventilators to hospitals. They did this by combing automotive engineers, parts from their Model 3 sedan, and life support system know-how from their SpaceX Dragon capsule to build a supply of ventilators. This approach to diversification would best be described as: At the beginning of the COVID-19 pandemic, Tesla expanded from automotive manufacturing into the healthcare equipment business to provide ventilators to hospitals. They did this by combing automotive engineers, parts from their Model 3 sedan, and life support system know-how from their SpaceX Dragon capsule to build a supply of ventilators. This approach to diversification would best be described as: Horizontal integration Spinoff Internal development Divestiture Joint venturing
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
