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At the early stages of real estate investment/development, investors/developers perform an informal financial analysis of the investment/development property/project. What is the name of this analysis,

At the early stages of real estate investment/development, investors/developers perform an informal financial analysis of the investment/development property/project. What is the name of this analysis, its goal, what factors are considered in the analysis, and why would the investors/developers not perform a complete professional financial analysis at this stage?

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