At the end of the quarter, intern Jackie Brown sees that the sales of the new Yeti cooler sales are performing lower than last quarter. Before making any changes to the plan, Jackie revisits the defined metrics and evaluates performance. The defined marketing plan metrics include adding new retail outlet partners and increasing website traffic. Jackie is involved in which step of the marketing process?

At the end of the quarter, intern Jackie Brown sees that the sales of the new Yeti cooler sales are performing lower than last quarter. Before making any changes to the plan, Jackie revisits the defined metrics and evaluates performance. The defined marketing plan metrics include adding new retail outlet partners and increasing website traffic. Jackie is involved in which step of the marketing process?

reuse marketing analytics

identify and evaluate opportunities

define business mission

evaluate performance

perform a situational analysis