At the end of the semester, you must submit a final research project. You must identify an environmental or social issue and describe innovative business approaches to addressing the issue. The project must comprise of two major parts. 1. Issue definition. Define and describe the issue, including its scope and negative impacts on either society or on the planet. 2. Innovative practices taken by business to address the issue. You can focus on just one case study or list a number of approaches that firms take or could take. In selecting a topic, you could either first identify an issue that you find most troubling and want to see what businesses are doing, or find a company that you find innovative and then work backwards to say how it is addressing the issue. So, the ordering of these sections is up to you. The issue is plastic pollution