At the firm level, we need to first assess the firms relative competitive position within the industry, i.e., how it has performed relative to other firms or the industry average. We need to understand all products provided by the firm, and its competitiveness in the Porters Five Forces framework. This strategical analysis is an essential and important step in the subsequent analysis and valuation framework as it provides a foundation for subsequent analysis. It enables us to realistically project a firms future prospective growth and financial performance

Complete a Firm (stock) Analysis of the Company "Chery International"