"At the moment, fair value accounting is used mainly for easily traded financial instruments, such as the stock or bonds that a company might hold. The idea is that it's more accurate to value those securities at the current market prices - "marking to market," in accounting lingo. If the value of a company's securities has plunged by 50%, why not acknowledge that?"

"They also suggest that fair value accounting can be a good idea even when it comes to non-financial assets that aren't actively traded and don't have immediate potential buyers."

From your understanding, comment on the both statements above in relation to fair value measurement.