At the primary level, consumers buy a that satisfies their needs. O core product O pure service O pure good O core benefit Question 2 1 pts A talented makeup artist offers services to help consumers look their best for special events. The time of day, the person applying the makeup and locale will determine the quality of services the customer receives. This is an example of variability O brand equity. O line extensions o pure services, Verizon uses augmented products to motivate consumers to buy again. An example of this would be text message alerts of sales events. discounts on new phone plans. extended store hours. Customer help desk hotlines. Question 4 1 pts Consumers purchase frequently , which are more expensive products that consumers buy less shopping products O speciality products unsought products O convenience products the product's rate of The better compatibility and lower complexity of a product will diffusion in the marketplace. decrease O remain the same have no effect on increase D Question 8 1 pts Aquafina and Dasani are introducing new flavored waters regularly, demonstrating continuous innovation. This would mean that bottled water products are in the phase of the product life cycle. o introduction O growth O decline O maturity