At the Ritz Carlton hotel, employees can spend up to $ 2 , 0 0 0 per guest, per incident to satisfy customers But managers at the Ritz Carlton monitor how much is actually spent, and they know that employees can often satisfy customers for much less than $ 2 , 0 0 0 A marketing manager at Evian decides to work with BETC, an advertising agency in France The goal is to reduce the cost of advertising by creating a video that goes viral on YouTube Taco Bell CEO, Mark King, considers what the technical and logistical needs would be in order to offer delivery to customers Blake Mycoskie, founder of Toms, encourages social entrepreneurship through the company s slogan One for One

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At the Ritz   Carlton hotel, employees can spend up to $ 2 , 0 0 0 per guest, per incident to satisfy customers  But managers at the Ritz   Carlton monitor how much is actually spent, and they know that employees can often satisfy customers for much less than $ 2 , 0 0 0   A marketing manager at Evian decides to work with BETC, an advertising agency in France  The goal is to reduce the cost of advertising by creating a video that goes viral on YouTube  Taco Bell CEO, Mark King, considers what the technical and logistical needs would be in order to offer delivery to customers  Blake Mycoskie, founder of Toms, encourages social entrepreneurship through the company s slogan One for One

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At the Ritz - Carlton hotel, employees can spend up to $ 2 , 0 0 0 per guest, per incident to satisfy customers. But

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