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At times, there is a segment of customers with whom a company doesn t want to encourage relationships. For example, companies like Nordstrom and L
At times, there is a segment of customers with whom a company doesnt want to encourage relationships. For example, companies like Nordstrom and LL Bean have had to scale back formerly generous return policies because customers had taken advantage of them. In somewhat of a backward design in customer relationship management, companies like Walmart and Home Depot flag customers who return three or more things in two months. Select one company and research its return policy. Discuss whether it has a strict or more of a lenient return policy or somewhere in the middle How can the policy affect customer relationship management?
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