at to consider a contemporary problem in organizations: integrating socul media into The company's communication strateg es (both internal and external). Given the broad spectrum of ages and technological competencies in any organization, the process of integrating social media into all the processes of the company is more of a cultural change than a technological one. For this paper, concentrate on the process of change and enlisting others to share in a vision to integrate social media company-wide. Do not spend much time on he technology of social media. Instead, use the prompts from the ZFA Leading Change Checklist to drive the process of change. And to give you some bcus for who is in your company, make sure your plan considers the following people