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At Wells Fargo under CEO Kovacevich, bankers were viewed as salespeople and could earn between $500 and $2,000 in quarterly bonuses for hitting sales targets.

At Wells Fargo under CEO Kovacevich, bankers were viewed as salespeople and could earn between $500 and $2,000 in quarterly bonuses for hitting sales targets. This strong sales culture would be classified as a _____________ culture under the Competing Values Framework

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