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At what phase of the new product development process is a firm likely to create a prototype of the product? A . Business analysis B
At what phase of the new product development process is a firm likely to create a prototype of the product?
A Business analysis
B Idea generation
C Product corfcept development and screening
D Technical development
E Marketing strategy development
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Effective small business management An Entrepreneurial Approach
Authors: Norman M. Scarborough
10th Edition
132157462, 978-0132157469
