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At what stage of the product life cycle and why? Soft drinks Soft drinks like Coca-Cola is currently going through thematurity stage in Western countries.
- At what stage of the product life cycle and why?
- Soft drinks
- Soft drinks like Coca-Cola is currently going through thematurity stage in Western countries. This maturity stage lastslonger than all other stages. Management has to pay specialattention to products during this stage of the productlife-cycle.
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Marketing
Authors: Dhruv Grewal, Michael Levy
5th edition
1259446298, 978-1259446290
