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At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix? Multiple Choice situation analysis customer value
At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix?
Multiple Choice
situation analysis
customer value proposition
implementation
market segmentation
marketing program
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Project management the managerial process
Authors: Eric W Larson, Clifford F. Gray
5th edition
73403342, 978-0073403342
