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At your company, you recently starting using a social media management platform hoping it will increase engagement in your company's social media posts. To see
At your company, you recently starting using a social media management platform hoping it will increase engagement in your company's social media posts. To see if there is any difference in engagement (measured by likes), you compare 50 posts from before with 50 posts from after. You get these results. Before: M = 120 likes, SD = 15 After: M = 123 likes, SD = 10 You get this probability: p = .242 What can you conclude? (\""3 Impossible to say - we do not have enough information. \\___/ (\""3 No difference - the management platform is not related to engagement. \\___/ (\""3 Difference - there is less engagement when using the management platform. \\___/ (\""3 Difference - there is more engagement when using the management platform. \\___/
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