At your workplace, a major project to improve customer service processes is underway. You've been tasked with collecting data on customer complaints and identifying areas for improvement. The project team believes that by reducing customer complaints, they can enhance customer satisfaction. You gather data from various sources, including customer surveys, call center records, and online reviews. The data reveals several common themes related to complaints, such as long wait times and inconsistent service quality. What is the next step you should take to improve customer service based on this data