Athenahealth Marketing Plan with the following elements: implementation, control, budget, timing, and contingency plans. An explanation of the budget for your Athenahealth Marketing Plan, including identifying the categories of expense and their budgeted amounts. Include a monthly or quarterly schedule that coincides with the timeline. An explanation of the timeline for implementing various components of the Marketing Plan, including alignment to the monthly/quarterly budgeting schedule. A description of the control and contingency tactics you will use to implement an efficient and effective Marketing Plan. Provide a rationale for these tactics based on your professional experience.