Atmospherics can be defined as "the effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability". Atmospherics is a qualitative construct that encompasses four of the main senses, with the exclusion of taste.

1. Identify the target market and evaluate the atmospherics for following virtual retail settings: GREG'S BAGELS

2. Choose two retail settings in the same category such as restaurants, clothing store, department store, discount store, etc. You are going to visit one store in the category that you like and visit another in the same category that you do not like. Who are the target markets for each retailer? You will evaluate the environments based on the atmospherics identified in the definition. The atmospherics include lighting, colors, music, smells, crowding, noise, cleanliness, organization, etc. Attempt to ascertain the elements of each store that you specifically like and the elements that you specifically don't. You should gain insight as to the things that appeal to you as a consumer as well as the things that are unappealing. Very often we pick up immediately when we are not the target market for a particular retail.

3. In the retail setting that did not appeal to you, what are the atmospheric changes that would improve the retail setting appeal to you? Now its time for you to create your ideal store. You are the target market. Design the retail setting that would appeal to you using the concepts that you learned about atmospherics.

Everything needed is there. There is no additional information