attached part 1

• requires students to assess various marketing mix options for the allocated company, based on the findings in part 1.*

2.0 International marketing mix strategy

2.1 Product

2.2 Place (market entry & distribution)

2.3 Promotion

2.4 Price

2.5 Recommendation of market feasibility

Reference list and Appendices

Environmental analysis of the potential overseas market:

According to Rahman (2019), the German tourism industry sectors contributes to 4.5% of Germanys economic profit), this is due to the festive cultural which includes festivals, the various historic sites, famous churches and the general culture of Germany. This leads to the public using face care products and make up to look the best they can. In today's worldwomen don't leave the house without using products such as Jurlique which sells variousfacial and body products which make your body look fresh and well maintained. Make up and products harm the environments as when washed down the sink or showers have ingredients which can harm the water stream and kill species that live in the water. According to the Guardian.com, (2020), Americanpublic being routinely exposed to chemicals that have been rubbed out of the lives of people in countries such as the UK, Germany and France. This Is an opportunity for Jurlique to expand in Germany as their ingredients are sourced from local farmers and are environmentally friendly.

Economic and Financial:

According to premuimbeautynews.com (2018), Germanys beauty market reached 3.1 million euros, an increase in 0.7 percent in 2018 reported by the NPD group. Germans economic is throwing hundreds of dollars into beauty products to keep up with the needs of society to use the latest skin care products to look the best one can. This a major opportunity for Jurqulie as their products is affordable and 4-5 dollars less than the major cosmetic companies such asMaybelline, Nivea and L'oreal Paris.Due to the recent Covid 19 the German beauty industry has suffered dearly due to the high cases which lead the German population to go into quarantine. This meant people weren't leaving the housewhich didn't mean ladies bought the skin care and make upproducts as they were staying at home mostly. According to (FocusEconmics, 2020) a decrease in 22% in skin care products were shown. Furthermore, FocusEconomics (2020) 2% of a household spending decreased which doesn't seem like much but when put all together plays a huge part in the German economy.

Political and legal:

The German government is recognized as Federal democratic republic, (Rahman 2019). Nations and competition to the German economy include the Uk, Sweden, Denmark and France. Ever since the 1990s, Germany has kept a strong and maintainable friendship and alliance with France which has prospered Germany's strong economy within the EEC. Germany actively contributes to world peace and international wellbeing and success by being a part and a member of Nato, World origination, and G20 Additionally, Germany contributes actively to international prosperity and peace by being a member of the NATO, world organisation and G20 to help with the global crisis climate change, poverty in the world and for military if anything was to happen. This all doesn't seem important for the beauty industry but, this helps Germany sell its products and good to other countries. If Jurlique were to expand into German, they could sell their products not only to Germany but the rest of Europe. Jurlique famous product Rosewater balancing mist would sell well due to the ingredients being legal in Europe and will make a large profit for the company

Cultural and Social:

German has a high reputation in wealth towards its health and education. According to (US, News n.d) Germany ranks 4thin the world's effective education system. Germany population in 2019 is 82,927,922 million. Education success doesn't sound like an important factor for the beauty industry but by Germany high reputation in education more tourist, more people will come to Germany with money. This money will bring money to the economy which will be spent, some to the beauty industry as ladies and teenagers will buy products such as Jurlique to stay beautiful and look great to society. This is an opportunity for Jurlique to expand in Germany as a huge profit can be made. Rosewater balancing mist due to the hot climate in Germany will be a huge success as it will keep the face bright and alive during the hot weather.

Technology :

According to whiting (2018), the Global competitiveness report Germany received an 87.5 in its capability. This is due to the technology advancements within Germany, always investing a huge amount of money on technology advancements which leads to advancements in school providing the highest education possible also for companies to be ahead of the rest in research. This is a huge oppourinity for Jurlique as this can advance them into providing their product to a wider range in Germany or Europe. This will lead to a huge increase in profit for the company.