Attention please; * The paper must be typed on a computer * Assignment submission should be uploaded with Microsoft Word type of file to moodle. * Font: Times New Roman, font size 12 and a line spacing of single. * Use apa style while referencing

Q1: Please define the brand and branding process with your own words. (5 pts) Q2: Please describe the relations and differences among the brand identity, brand image and brand personality? (7 pts) Q3: Brands have a set of human characteristics What does this sentence remind you? Please explain it. (8 pts) Q4: Please create your own brand by using brand components. Explain the process of positioning of your own brand in the market (technology/media/tourism/gastronomy) (15 pts) Q5: What is your favourite strongest brand in your industry that you will work after graduation. Please make a list of strenghts and oppourtunities of this brand by providing examples. (15 pts)