Attitudes may be formed through the continual updating of one $$ s running $$ evaluative $$ ?tally of impressions or feelings about a product. This tally is updated each time an individual encounters information about the product, even if the individual does not remember all of the specific bits of information. Thus, what an individual recalls is the overall impression, not specific considerations, about the brand. This model of attitude formation is known as the

Elaboration Likelihood Model

Advertising Model

Online Model

Cognitive Response Model