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Attitudes perform certain functions for consumers. A consumer who minimizes or discounts information about the function of calorie and sugar content of sodas like Coke
Attitudes perform certain functions for consumers. A consumer who minimizes or discounts information about the function of calorie and sugar content of sodas like Coke and Pepsi is demonstrating the attitude. O Knowledge Value-expressive Ego-defensive Utilitarian
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Auditing The Art and Science of Assurance Engagements
Authors: Alvin A. Arens, Randal J. Elder, Mark S. Beasley, Ingrid B. Splettstoesser
12th Canadian edition
133098230, 978-0132791564, 132791560, 978-0133098235
