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Attributes of five products and their associated development efforts are presented in Exhibit 1 - 3 . a ) First estimate the information needed for
Attributes of five products and their associated development efforts are presented in Exhibit
a First estimate the information needed for a product: A Toaster Oven. Do your own research. Fill in a column for A Toaster Oven.
b Second, Estimate what fraction of the price of the toaster oven is required to cover the cost of developing the product. Show your calculation
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