ATZ Inc., a company that provides wireless telecommunications network in the town for many years. As the marketing advisor of the company, you have recently conducted a survey to assess performance of the companys 5,000 retained customers. As a result, you found that 40% of these customers has a long customer

ATZ Inc., a company that provides wireless telecommunications network in the town for many years. As the marketing advisor of the company, you have recently conducted a survey to assess performance of the company's 5,000 retained customers. As a result, you found that 40% of these customers has a long customer history with loyalty index of 85, high purchase amount with loyalty index of 78repurchase desirability with above average loyalty index of product preference with below average loyalty index of 45, and most of these customers did not want to recommend ATZ services to other potential customers. These customers are clearly somewhat dissatisfied, but since ATZ Inc. is the only wireless telecommunications network provider in the country they are compelled to use it. ATZ Inc., a company that provides wireless telecommunications network in the town for many years. As the marketing advisor of the company, you have recently conducted a survey to assess performance of the company's 5,000 retained customers. As a result, you found that 40% of these customers has a long customer history with loyalty index of 85, high purchase amount with loyalty index of 78repurchase desirability with above average loyalty index of product preference with below average loyalty index of 45, and most of these customers did not want to recommend ATZ services to other potential customers. These customers are clearly somewhat dissatisfied, but since ATZ Inc. is the only wireless telecommunications network provider in the country they are compelled to use it