Question
Audi car dealership launches a limited edition sports car with advanced features and a high price. Despite the steep price, there is a significant increase
Audi car dealership launches a limited edition sports car with advanced features and a high price. Despite the steep price, there is a significant increase in demand, leading to a quick sell-out of the limited edition cars. What best explains this phenomenon?
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
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