Audi has brought the first Level 3 autonomous vehicle to the market. What are the potential risks and benefits for Audi being the first mover in this market? Pay attention to the legal, financial, and marketing issues related to being the first mover in this industry. 2) What ethical aspects are most important for Audi to consider when designing and programming its autonomous vehicle? Why are these aspects important, and how should they be handled? Should consumers have a say in how their vehicles are programmed? How should regulators play a role in these decisions? 3) Over the next five years, how should Audi develop its strategy for autonomous vehicles for the global market? What market should they enter next Should Audi engage in strategic partnerships with other parties? If so, what types of partnership opportunities exist? Should Audi contribute to the development of smart cities or focus on the individual car owner