Auditing an internet business

Sodor Connections(Sodor) is an internet-based dating agency. Itsbusiness modelis that anyone can search itswebsite and review for free the profiles of people looking for friends or partners, butif anyone wants to post their profile or a message or make contact with another person they must pay a fee.In addition, itcharges advertisers when a user 'hits' the site while their advertisement is displayedanda higher fee if the user follows a link to an advertiser's website.

The problem with this model is that Sodor needs profiles on its website to encourage people to visit the site, so it hasmade some special offers to encourage people to post their profiles.Theseoffers include substantial discounts, even waiving the entire fee for people who meet certain criteria (for example, an attractive female under the age of 35).

Emily, the engagement partner on the audit of Sodor,has some doubts about the revenue numbers claimed by Sodor in its trial balance. She suspects that some of the profiles are fictitious, and the advertising revenue is overstated.

Required

What could Emily do to audit the revenue claimed by Sodor?