Audrey owns The Daily Dispatch, a small city newspaper, which was started by her great$-$grandfather and has been passed down through her family. Audrey loves journalism and being a smallbusiness owner, but because so much news is now available online, she has seen the demand for her paper drop steadily. Audrey made a decision to change the original direction of the company and focus more on an Internet news service. Audrey is relying on by demonstrating that managers need to think and act as if their company is an unfinished prototype, and by seeing her business as outsiders do$.$

a decision tree

evidence$-$based decision making

a knowledge dilemma