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Audrey owns The Daily Dispatch, a small city newspaper, which was started by her great - grandfather and passed down through her family. Audrey loves
Audrey owns The Daily Dispatch, a small city newspaper, which was started by her greatgrandfather and passed down through her family. Audrey loves journalism and being a smallbusiness owner, but because news is now available online, she has seen the demand for her paper drop steadily. Audrey made a decis change the original direction of the company and focus more on an Internet news service. Audrey is relyin by demonstrating that managers need to think and act as if their company is an unfinished pro by seeing her business as outsiders do
Multiple Choice
a knowledge dilemma
evidencebased decision making
the kneejerk reaction theory
a decision tree
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