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auppose you are men by me management team or an aromauc corree company 'A', m me process or deciding the sales strategy for the year.

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auppose you are men by me management team or an aromauc corree company 'A', m me process or deciding the sales strategy for the year. To do that the rm needs to estimate the demand for its coffee. This means estimating the price elasticity of demand for its brand of coffee, the income elasticity of consumers for the rm's coffee, the cross price elasticity between the rm's coffee and that of the competitive brand, the price elasticity of sugar (the complementary good with respect to coffee), and the elasticity of the rm's sale of coffee with respect to its advertising. Suppose the statistical department estimated the following regression on the demand on its brand of coffee (X): QX = 1.5 3.0PX + 0.81 + 2.0PY 0.6Ps + 1.2A Where Qx = sales of coffee brand X in India in millions of grams per year PX = price of coffee brand X, in rupees per gram I = personal disposable income. In trillions of rupees per year FY 2 price of the competitive brand of coffee, in rupees per gram P5 2 price of sugar, in rupees per gram A = advertising expenditures for coffee brand X, in hundreds of thousands of rupees per year. Questions: Q1. Given the estimated equation, suppose this year PX = 2.40, I = 3.0, PY= 2.00, P3 = 0.60 and (2) A = 1.30. Calculate how much the rm would sell of coffee brand X. Q2. Calculate Ep, E1, Exy, Exs and EA

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