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Aura Rain Gear sells monogrammed umbrellas on Etsy. Aura Rain Gear is currently selling 1,600 umbrellas a month at a price of $36 per

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Aura Rain Gear sells monogrammed umbrellas on Etsy. Aura Rain Gear is currently selling 1,600 umbrellas a month at a price of $36 per umbrella. The variable cost of each umbrella sold includes $5 to purchase the merchandise from suppliers and a $3 commission paid to Etsy. Fixed costs are $2,000 per month. The company is considering raising the selling price of each umbrella to $39, but believes the number of umbrellas sold would drop by 30% as a result of the price increase. Should Aura Rain Gear raise the selling price of its umbrellas? Begin by preparing the contribution margin income statement at the current selling price of $36 per umbrella. Aura Rain Gear Contribution Margin Income Statement

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