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AUSfirm would like to enter a foreign market but wants to avoid exposure to political instability that could limit ownership of assets The firm's priority
AUSfirm would like to enter a foreign market but wants to avoid exposure to political instability that could limit ownership of assets The firm's priority is accessing the increasing number of consumers who value foreign products like the goods it sells, but it must be positioned as a regional entity Which approach to market entry should the firm use for large scale product adoption? Wait until another foreign firm enters the market Locate in market despite expatriation and asset risk Operate in adjacent country and sell to target market Remain in home country and lose potential profits
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