Question
a)Using an example of a workstation desk , discuss in detail all FOUR (4) levels of the Total Product Concept that applies to this type
a)Using an example of a workstation desk, discuss in detail all FOUR (4) levels of the Total Product Concept that applies to this type of product.
b)Use Consumer Behaviour and Marketing Mix elements (4Ps) to explain and justify which consumer product classification the following products belong to.
i.Breakfast Cereal (available in regular supermarkets such as Coles & Woolworths)
ii.Patek Philippe Watch
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Intermediate Microeconomics
Authors: Hal R. Varian
8th edition
393934241, 978-0393934243
