Australia has four major domestic airline carriers: Qantas, Virgin Australia, Jetstar and Rex. In a recent meeting, the CEO of ABC company proposes to run an airlines business in Australia. He is looking for relevant information to establish the airline business. You are working as a management accountant of ABC company. The CEO of ABC company requests you to run an industry analysis and PEST analysis to assess the viability of running the airlines business in Australia.

Required:

1. Develop Porter's Five Forces Model using the above scenario. 2. Develop PEST analysis using the above scenario.