AutoSave . . a Discovering Marketing - Individual Assignment (1) Home Insert Draw Design Layout References Mailings Review View 9 Tell me 13 Share 3 Comments X A v 7 [on v [B Ce"'\"'YG--~ V 12 V A A Aa" A0 AaBchDdEe AaBchDr AaBchDdEs AaBb( AaBchDdEs > k!) '1' v paste w . . 2 Normal No Spacing Heading 1 Heading 1 Title Subtitle Styles Dictate Sensitivity $ @IEVabxlx AVIVAV Pane Discovering Marketing (MKiG 1000) Question 2 (Total: 50 marks) A colleague approached you recently, stating that one of the clients your firm is managing is considering to launch 0 'Made in Australia' or 'Organic'labelled product, as part of their existing range on the market. Your colleague asks you to assist and conduct some research to understand it either one at these is a viable option. based on current examples available on the market. The purpose of the research is to understand what factors influence consumer perception and ultimately decision-making to buy, or not buy these labelled products. This research will assist in influencing how the product is marketed to the consumer, if the developed goes ahead. You need to complete the following: - Select one of the labelling options, finding two current branded products that are on the market. Discuss the importance of understanding consumer decision-making, consider why this is important for marketers. - Then, define and explain two selected external marketing factors. Discuss how each of these factors influence consumer decision making and consider how each factor will influence the consumer to purchase, or not purchase the product. You need to discuss your answers in relation to your selected product label. - You must include the images of the product labels used, to reference in your assessment You should also have a minimum of three academic references (textbooks not included), and other non-academic references to support your discussion in this question. Page30f8 1429words [13 English (Australia) :1 Focus u F351: _ \\/ + 149%