AutoSave OFF HESU Copy of PME 604 Answer Practice Problems Week 2 (1) - Saved to my Mac Home Insert Draw Page Layout Formulas Data Review View Tell me Share Comments X AT Calibri (Body) AA 11 D v ab Wrap Text {480 General ILX 5 Paste I U v a. Av $ %) Merge & Center .00 000 Delete Insert Format Ideas Conditional Format Cell Formatting as Table Styles Sort & Filter Find & Select U90 x fx D E M X A All AC AD ABANG AN AI Al AK AM AN NO AD AG AS AT 17 19 20 21 Prospect Awareness Phase 23 Total Target Market Initial Awareness Level Result of the Awareness Campaign Total # of Aware Prospects A Midwest based company is planning a geographical expansion. It has engaged you, as a consultant, to help them do a complicated analytical work. Let's assume that the total target market in your area of interest is $1,000,000 prospects. Currently, the awareness level of your company is 10% in this geographical area. The management's expectation is that proposed awareness campaign will result in the total 80% level amongst targeted prospects. 0 0% 0% % 0% 0 0 0 0 Total # of Prospects # of Aware Prospects Additional # of Aware Prospects Total # of Aware Prospects Customer Acquisition Phase Aware to Interested Campaign Interested to Trail Campaign Trial to Purchase Campaign Your marketing department has identified the need for the following customer acquisition transitional campaigns (to move a prospect to become a customer): * Aware to Interested campaign resulting in 70% conversion rate. * Interested to Trial campaign resulting in 50% conversion rate. * Trial to Purchase campaign resulting in 50% conversion rate. 0% 0% 0% 0 0 0 Total # of Interested Prospects Total # of Prospects who Tried Total # of Prospects who Purchased Customer Retention Phase The customer retention phase consists of the following First Page Case Schematic + + 60% AutoSave OFF HESU Copy of PME 604 Answer Practice Problems Week 2 (1) - Saved to my Mac Home Insert Draw Page Layout Formulas Data Review View Tell me Share Comments X AT Calibri (Body) AA 11 D v ab Wrap Text {480 General ILX 5 Paste I U v a. Av $ %) Merge & Center .00 000 Delete Insert Format Ideas Conditional Format Cell Formatting as Table Styles Sort & Filter Find & Select U90 x fx D E M X A All AC AD ABANG AN AI Al AK AM AN NO AD AG AS AT 17 19 20 21 Prospect Awareness Phase 23 Total Target Market Initial Awareness Level Result of the Awareness Campaign Total # of Aware Prospects A Midwest based company is planning a geographical expansion. It has engaged you, as a consultant, to help them do a complicated analytical work. Let's assume that the total target market in your area of interest is $1,000,000 prospects. Currently, the awareness level of your company is 10% in this geographical area. The management's expectation is that proposed awareness campaign will result in the total 80% level amongst targeted prospects. 0 0% 0% % 0% 0 0 0 0 Total # of Prospects # of Aware Prospects Additional # of Aware Prospects Total # of Aware Prospects Customer Acquisition Phase Aware to Interested Campaign Interested to Trail Campaign Trial to Purchase Campaign Your marketing department has identified the need for the following customer acquisition transitional campaigns (to move a prospect to become a customer): * Aware to Interested campaign resulting in 70% conversion rate. * Interested to Trial campaign resulting in 50% conversion rate. * Trial to Purchase campaign resulting in 50% conversion rate. 0% 0% 0% 0 0 0 Total # of Interested Prospects Total # of Prospects who Tried Total # of Prospects who Purchased Customer Retention Phase The customer retention phase consists of the following First Page Case Schematic + + 60%