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Ava Petrolle is an avid reader who recently received her first e - reader as a Christmas gift. When she took it on vacation to
Ava Petrolle is an avid reader who recently received her first ereader as a Christmas gift. When she took it on vacation to a Caribbean island, Ava was discouraged to discover that it was difficult to read the ereader in the sunlight. The glare from the sun made the text on the screen almost impossible to read. When she returned home, Ava began working with her two friends, one a scientist and one an engineer, to create a glarereducing device for the ereaders. This device could also be used to reduce the glare on an ereader from bright indoor lights as well. The device is also adjustable so that it fits all the different brands and sizes of ereaders.Ava soon obtained a patent and launched the production of Ava's Ready Reader Tool. She realized that she needed to determine her distribution intensity. Ava wanted avid readers like herself to have access to this product. Because of her production costs and the adjustability functions of the Ready Reader Tool, the price point of her glare reflector was $ She wanted retailers to be able to quickly explain to customers all the benefits of the Ready Reader Tool and the year product guarantee that comes with it but she did not expect sales associates to spend hours outlining the functions of the fairly simple Ready Reader Tool. According to the product classifcation system you learned during the product module, how would you classify Ava's Ready Reader Tool? shopping good convenience good specialty good unsought good
Ava Petrolle is an avid reader who recently received her first ereader as a Christmas gift. When she took it on vacation to a Caribbean island, Ava was discouraged to discover that it was difficult to read the ereader in the sunlight. The glare from the sun made the text on the screen almost impossible to read.
When she returned home, Ava began working with her two friends, one a scientist and one an engineer, to create a glarereducing device for the ereaders. This device could also be used to reduce the glare on an ereader from bright indoor lights as well. The device is also adjustable so that it fits all the different brands and sizes of ereaders.Ava soon obtained a patent and launched the production of Ava's Ready Reader Tool. She realized that she needed to determine her distribution intensity. Ava wanted avid readers like herself to have access to this product. Because of her production costs and the adjustability functions of the Ready Reader Tool, the price point of her glare reflector was $ She wanted retailers to be able to quickly explain to customers all the benefits of the Ready Reader Tool and the year product guarantee that comes with it but she did not expect sales associates to spend hours outlining the functions of the fairly simple Ready Reader Tool.
According to the product classifcation system you learned during the product module, how would you classify Ava's Ready Reader Tool?
shopping good
convenience good
specialty good
unsought good
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