Average Amount of Television Watched (per week) Units are displayed in hours Year 1 Year 2 Year 3 All Sky Customers 10.1 11.25 12.04 Sky Q Customers 10.5 12.05 13Cancelled Subscriptions Number of All Skyisky Q cancellations Year 1 Year 2 Year 3 2,084,159 All Sky Customers 2,015,458 2,041,879 257.340 Sky Q Customers 149,209 211,173Customer Satisfaction - All Sky Customers This graph represents survey results from Year 3 36% 16% 35% 33% 349 32% 29% 28% 28% 26 24% 22% 22% 21% 20% 18% Percentage of Respondents 16% 15% 14% 11% 11% 12% 10% 9% 7% 4% 2% 0% Price Availability of TV Shows Features and Usability Category Very Satisfied Satisfied Neutral Unsatisfied Very UnsatisfiedCustomer Satisfaction - Sky Q This graph represents survey results from Year 3 15% 1436 41% 35% 35% 34% 31% 29%% 30% 28% 25% Percentage of Respondents 20% 19% 15% 15% 10% 6%% 6% 5% 2% 2% Price Availability of TV Shows Features and UsabilityCustomer Volumes Number of All Sky/Sky Q customers Year 1 Year 2 Year 3 All Sky Customers 21,068,400 21,864,250 22,584,250 Sky Q Customers 1,989,458 3,299,580 4,678,9001. Purpose of Document This is a lightweight project management document, including the background necessary for kick off and immediate next steps. This document will be updated monthly, and any changes will be highlighted in yellow highlighter. 2. Background Sky Q is the biggest overhaul Sky has given to its package since we introduced Sky+. Customers can now record and watch different programs in every room of the house. Wireless mini boxes connect to the main box with no mess and no fuss. They can even watch live and on demand TV on the go with the Sky Q app on their mobile devices or tablet. Launched in February 2016, we have been collecting key customer metrics ever since. We now have a wealth of information ready to be reviewed with the intention of updating and innovating going forwards. First things first, we need to review the data from Financial and Marketing teams to understand where we currently are. We want to know exactly how Sky Q impacted our customers. We also want to demonstrate the year on year progress in variables such as total household viewing hours, decreased churn and key target market uplift. We will be presenting back our initial findings to a group of key stakeholders from across the business, however due to diary constraints this session will be brief so we need to consider this when building the slide deck/agenda. Immediate next steps are cleaning data from Finance and Marketing teams, running analysis, summarising findings ready for presentation and discussion of future actions