Question
Avg Room rate = $149/night Room Cost = $23.00 Fortune Small Business Magazine Circ = 1,000,000 Circ cost: $65/M: $65 x 1,0000 = $65,000 Production
Avg Room rate = $149/night
Room Cost = $23.00
Fortune Small Business Magazine
Circ = 1,000,000
Circ cost: $65/M: $65 x 1,0000 = $65,000
Production cost for ad = $25,000
1. What is the breakeven*?
A) room sales (units)
B) response rate
2. What is Cost per Response?
3. What would the profit or loss be?
4. Would you recommend this to your boss (B2B Resp Rate .79%)?
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Excel For Accountants Tips, Tricks & Techniques
Authors: Conrad Carlberg
1st Edition
1932925015, 9781932925012
